FBS - Marketing Consultant II

Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion.

We are looking for a Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers.

You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.

Responsibilities:

• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business
• Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards
• Support the optimization of marketing campaigns through data analysis and testing
• Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals
• Contribute to campaign planning and execution, including content initiatives
• Create and analyze business-to-consumer marketing content to improve engagement and conversion rates
• Support business-to-business marketing initiatives by coordinating with stakeholders
• Manage timelines and deliverables for marketing initiatives
• Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance
• Partner with cross-functional teams to improve tracking, reporting, and campaign effectiveness
• Develop and execute test-and-learn strategies to continuously improve performance and customer experience
• Stay up to date with industry trends and best practices in affiliate and digital marketing

Requirements:

• 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing
• Bachelor’s degree
• Experience working with agency partners, publishers, or third-party marketing platforms is a plus
• Microsoft Excel (Intermediate)
• Power BI (Entry Level)
• Experience leveraging data and analytics to drive marketing decisions
• Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations
• Detail-oriented, with a focus on accuracy, compliance, and performance validation
• Strong communication and stakeholder management skills
• Experience with performance-based marketing models is a strong plus
• Exposure to campaign testing and optimization strategies

Benefits:

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development