Description
We are seeking a motivated and analytical Field Sales Insights Analyst to join our team. The successful candidate will support the field sales team by analysing data, providing insights, managing tools, and optimising sales strategies to enhance overall performance and achieve sales targets.
Key responsibilities include:
- Collecting, analysing, and interpreting sales data, market trends, and competitor activities to identify opportunities for growth.
- Developing and maintaining dashboards and reports to support the field sales team and management.
- Ensuring data accuracy and consistency across reporting tools.
- Monitoring the performance of field sales representatives using key performance indicators (KPIs) such as sales volume, market share, and distribution.
- Identifying trends, gaps, and areas for improvement.
- Preparing regular performance reports at both individual and team levels.
- Supporting the sales and demand planning teams in building accurate sales forecasts using historical data and market trends.
- Working closely with the commercial (sales) team to incorporate market inputs, assumptions, and field insights into forecasting.
- Contributing to inventory planning by providing data-driven insights.
- Tracking forecast vs. actual performance and highlighting deviations.
- Conducting regular field visits with sales representatives to gain a first-hand understanding of execution, customers, and point-of-sale dynamics.
- Gathering qualitative insights on competitors, pricing, promotions, and channel performance.
- Using field observations to complement data analysis and improve reporting accuracy.
- Supporting the management and continuous improvement of sales reporting tools and dashboards.
- Ensuring the field sales team has access to accurate and relevant data.
- Acting as a point of contact for reporting-related queries and improvements.
- Providing basic training and support to field sales teams on reporting tools and data interpretation.
- Promoting best practices in data usage and reporting.
The ideal candidate will have 3 years' experience in a data-related position, preferably in the FMCG industry. They should possess proficiency in data analytics tools and software, strong communication and presentation skills, and the ability to work independently and collaboratively in a dynamic, fast-paced environment.
The role requires knowledge of FMCG market dynamics and trends, as well as the ability to travel 20-30% of the time.