Senior Vice President of Category & Insights

The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull's category management and customer and business insights strategies.

The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business.

Responsibilities:

• Develop long-term category strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources
• Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans
• Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance
• Drive the insights for the annual business planning process for sales team, channel programs, and initiatives
• Build strong external relationships with key retailer Executives, especially where Red Bull holds Captaincy
• Mine internal and external data to analyze the category, Brand, and consumer/shopper dynamics to maximize sales effectiveness in Distribution, Pricing, Promotion, and Merchandising
• Identify opportunity gaps and provide strategies to close gaps
• Foster strong internal partnerships with cross-functional team leadership (Shopper Insights, Shopper Marketing, Data Science) to inform and create effective retailer Category solutions
• Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights
• Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth
• Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings
• Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation
• Partner with sales teams to identify, prioritize, and plan the retailers best suited for Red Bull category captaincy
• Ensure the team leverages the latest shopper and category insights to develop annual planogram standards, consults product marketing on advanced assortment analytics, and informs Global category space planning training efforts
• Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery
• Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners, ensuring seamless monthly delivery of accurate data and efficient use of resources
• Ensure that our approach to database design across all data sources is evolving with beverage, shopper, and retail trends
• Works with industry thought leaders (Kantar Retail, Mintel, Euromonitor, etc) to inform and influence their research and direction on the energy and other beverage categories
• Evaluate team decisions to acquire and manage tactical vendors: planogram software and efficiency tools, product libraries, and planogram services

Requirements:

• 12+ Years work experience in CPG/FMCG, Beverage industry Category Management preferred
• 4+ years of experience in Sales/Category Management, preferably within CPG/Beverage
• 4+ years of experience in Shopper Insights, preferably within CPG/Beverage
• Experience in Space Planning and Category Assortment, preferable within CPG/Beverage
• Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities
• Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences
• Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics
• Experience in people management and people development
• Strong customer-service aptitude