FBS - Project Marketing Local SEO Consultant

Job Summary This role focuses on growing and reporting on the local organic performance of our agent websites (agents.farmers.com). The successful candidate will report to the SEO Lead.

Responsibilities

• Participate as a team member to develop marketing projects, new product designs and sales promotion programs to assist the field in achieving Farmers' growth, retention and product density objectives.
• Develop action plans and deadlines, assign tasks to other individuals, track project status, test, and evaluate quality assurance of products and promotions.
• Direct and work on complex projects and develop results-oriented solutions for various distribution channels.
• Display a leadership role on and off projects.
• Train and lead new team members.
• Utilize expertise and skills to complete project assignments in several areas, i.e., Commissions, Agency Training, Agency Contracts, Value-Added, Field Marketing Management, etc.

Essential Job Functions

• This candidate will focus on local SEO efforts for our agents including the agents.farmers.com website as well as local listings like Google Business Profile.
• They will be responsible for coordinating with our website vendor, distribution team, and content to grow traffic and increase the number of organic leads for our agents.
• Supervise assigned personnel.
• Act as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
• Is the primary contact of all project-related concerns.
• Develop project/program/product design and scope; determine project milestones and completion dates.
• Develop project plans, schedules and measures project success.
• Calculate project costs, develop budget and determine Return on Investment (ROI).
• Prepare CAP request and may represent Project Team at CAP committee.
• Assign, or work with other business units to achieve project objectives.
• Ensure all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
• Manage detailed tasks, project deliverables and schedules throughout the project development.
• Identify project risks and priority issues.
• Delegate and/or assign responsibilities in order to meet project milestones and deadlines.
• Participate as a team member on multiple projects.
• Lead internal and external team meetings as required.
• Participate in the development of Marketing Consultant I staff members.
• Perform other duties as assigned.

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance