Description
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
We're looking for a detail-oriented and analytically minded candidate to join our Audience Strategy & Activation team. In this role, you'll help transform raw customer data into actionable audience insights and ensure those insights are activated seamlessly across media platforms.
Responsibilities
- Data Analysis and Audience Discovery:
- Analyze customer data to identify distinct behavioral, demographic, and transactional customer cohorts.
- Draft segmentation frameworks and present them to the Manager for strategic review.
- Perform feasibility and size checks to ensure proposed segments are large enough to support viable media spend.
- Audience Profile Creation:
- Compile qualitative and quantitative data points to build a holistic view of target segments.
- Draft audience profile decks detailing customer demographics, media consumption habits, and lifestyle behaviors.
- Maintain a centralized, up-to-date repository of all active audience profiles, definitions, and performance benchmarks.
- Enabling Addressable Audiences:
- Build audiences in platforms, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and 3rd party tools like Experian.
- Manage media platform syndication, setting up, monitoring, and troubleshooting automated data syncs from internal databases to external ad networks.
Qualifications
- Bachelor's degree in Business, Marketing, Communications, Psychology, or related fields.
- 3+ years of experience in marketing, analytics, or general business.
- Proficient in Microsoft Office Suite, with expertise in Excel.
- General understanding of Marketing concepts.
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year's Day
- Paid time off and the option to purchase additional vacation time.
The salary range for this position is $65,100 to $166,200.