Product Manager, Global App

At Electronic Arts, we believe games are powerful because they bring together multiple ways people engage: play, watch, create, and connect. We're looking for a Product Manager, Global App to help shape the core player experience across the mobile app.

This role will focus on improving how players discover, engage with, and return to creator-driven content across priority markets, while ensuring the app experience remains intuitive, scalable, safe, and compatible with a shared global platform.

Responsibilities:

• Own roadmap areas across the Global App experience, aligned to company goals and regional user needs.

• Define and track key app metrics including activation, D1/D7 retention, engagement, session frequency, and feature adoption.

• Identify friction in the player journey and prioritize improvements across onboarding, discovery, navigation, and engagement loops.

• Partner with design and engineering to deliver intuitive, high-quality app experiences across mobile surfaces.

• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education.

• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re-engagement opportunities.

• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age-appropriate experiences.

• Use product analytics, user research, and experimentation to inform prioritization and improve outcomes.

• Support launches, rollout planning, beta testing, issue triage, and ongoing quality improvements across markets.

Requirements:

• 4–7 years of product management experience in consumer mobile products, ideally in apps, games, social platforms, or UGC ecosystems.

• Experience shipping user-facing features that improved activation, engagement, retention, or app quality.

• Strong product judgment across mobile UX, discovery, engagement loops, and user lifecycle design.

• Comfort using data and experimentation to evaluate performance and prioritize product decisions.

• Ability to partner effectively with Engineering, Design, Data, Growth, Trust & Safety, and regional teams.

• Familiarity with localization, culturalization, and global product considerations.

• Mandarin and English preferred; strong written and verbal communication skills.

• Bachelor’s degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience also welcomed.