Area Marketing Manager

We are seeking an experienced Area Marketing Manager to lead our marketing efforts in the South/Central region. As an Area Marketing Manager, you will be responsible for managing all dealer and regional marketing activities, developing local dealer event concepts, and supporting the growth of the Porsche business within the Area.

Responsibilities:

• Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity (CI) guidelines
• Support Area Team by providing analysis of dealer marketing needs
• Oversee the development, production and implementation of marketing strategies associated with the company's brand awareness within the Area
• Analyze and compile competitive marketing data to provide optimal market positioning within the area
• Utilize the Area Marketing Budget to Implement these responsibilities
• Provide PDMS Representatives with proper guidance for improved marketing activities within their Region/Area
• Conduct periodic evaluations of projects, campaigns and activities to develop market assessments, help build and maintain corporate/dealership relationships, and increase sales
• Assist in the creation, implementation and continuance of the PDMS program
• Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams
• Develop and Implement follow up plans for all dealership leads provided from National, Regional and individual dealers Events and Advertising through the CRM system C@P
• Contribute to the development, maintenance, and execution of various marketing programs
• Support Area Team in the creation, implementation and attendance of special events, promotions and meetings to promote the PDMS program
• Compile and maintain dealer marketing event calendar in collaboration with Area Teams
• Compile and report on all Area and Dealer Marketing activities on a monthly basis
• Ensure the adherence of CI guidelines in all dealer marketing materials and communications
• Coordinate PCA and Porsche Owners club activities within the Area
• Responsible for overall Area Marketing Budget Management
• Responsible for the attainment of PCNA's test drive and lead generation goals
• Responsible for the proper usage of, awareness of, and compliance with Information Technology security policies
• Compile month end marketing report including multiple KPI metrics and dealer marketing/advertising expenses

Qualifications:

• College degree in Business or Marketing, or the equivalent education and experience
• 5 years experience in automotive advertising and marketing, luxury market preferred
• 5 years experience working directly with luxury automotive dealership
• Excellent oral and written communication skills
• Excellent analytical and record keeping skills
• Organized, highly detailed with the ability to multi-task
• Advertising, merchandising and sales writing experience preferred
• Understanding of automotive distribution and dealership operations
• Proficient in Microsoft Word, Excel, Access and Lotus Notes
• Must be willing and able to travel 80% including overnight and trips lasting 5 days or more

Benefits:

• Paid Vacation
• Paid Holidays
• Paid Sick leave
• 401(k) match
• Medical, dental and vision coverage
• Tuition and certification reimbursement
• Life Insurance
• Short and Long Term Disability Coverage
• Subsidized gym membership program
• Subsidized Porsche and VW leasing programs