Trade Marketing Manager

The Role

As a Trade Marketing Manager at Logitech, you will be responsible for driving the growth of key categories including C&P, Gaming, Webcam, and Tablet in OFL channels. You will work closely with different functions including Category managers, Retail Sales Team, Field sales force, and other supporting teams to drive the category strategy into action and lead to develop OFL marketing programs to ensure the achievement of the category target.

Your Contribution

• Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviours you’ll need for success at Logitech.
• Responsible for leading OFL Planogram (shelf design), POSM messaging, and Trade marketing program development for key categories
• Keep upgrading planogram to show how and where specific retail products should be placed on shelves or displays to increase sell-out
• Design POSM for big NPIs (new product’s launch) with impactful, easy to understand, and insightful messages to drive sell-out in retail
• Responsible for ensuring in market program execution, performance tracking and evaluation
• Lead in collaborating and aligning with key stakeholders including agencies, Sales team, Cluster Category Manager in developing OFL trade marketing strategies and programs
• Set KPI’s, evaluate performance and ROI for key trade marketing programs, and conclude clear learnings as implications for future program developments

Your Skills

• 5+ years of experience in trade marketing, leading planogram, managing merchandizing strategy, designing POSM messaging, and trade marketing programs in consumer electronics product or FMCG industry
• Demonstrated consumer centric approach understanding customer preferences, attitudes and other factors for innovative solutions
• Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.
• Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.
• Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
• Organizational savvy to understand how to get things done in a matrix organization
• Team player – great communicator
• Self-management skills and self-started attitude highly valued
• English fluent verbally and written is a plus (not mandatory)