Sales Activator

As a Sales Activator at Red Bull Canada, your main priority will be driving excellent trade execution throughout your market, in partnership with the local Distribution Partner.

Key responsibilities include:

• Executing long-term sales drivers in key retail and impulse accounts
• Securing distribution of Red Bull in new accounts across all channels
• Implementation of merchandising standards
• Tracking and measuring KPI execution
• Coordinating with local distribution partner to ensure flawless execution

Areas that play to your strengths

EXECUTION

• Drive Red Bull Perfect Store conditions to win against competition in the market
• Execute, with the DP, the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull
• Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand
• Actively encourage DPs to enroll independent accounts into the Volume Incentive Program (VIP)
• Wired sell with key regional strategic accounts to drive efficient promotional execution and in-store conditions

PLANNING

• Effectively plan your schedule to maximize time in stores with the greatest impact
• Consistently communicate with DP field personnel to guarantee alignment and focus on daily/weekly/monthly priorities
• Initiate plans to drive KPI execution and maintain vertical accountability throughout the organization
• Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities

CONSULTATIVE

• Effectively leverage available data to drive insights to support selling story
• Act as a trusted advisor to key customers in the market
• Communicate regularly and work cross-functionally with both the internal team and the DP
• Be a credible contributor to the local full-cell team
• Bring the brand to life by championing the World of Red Bull mentality and mindset

Requirements

• Outstanding sales experience and track record in the Consumer Goods industry (Beverage Preferred), +3 years
• Ability to lead, manage, and motivate distribution partners with experience, +3 years
• Strong communicator and motivator
• Excellent negotiator and influencer
• Clear and proven ability to develop and implement successful sales and trade marketing strategies
• Strong knowledge of consumer marketing principles
• Excellent communication skills, including presentation and training ability
• Able to work independently with responsibility, and be organized
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• University – Bachelor’s Degree preferred
• Fluent in English and French

Travel: 30-40% Benefits: Eligible