Senior Business Analyst, Salesforce

As the Senior Salesforce Business Analyst, you will serve as the primary bridge between our International Markets Group (IMG) business operations, which includes Australia, New Zealand, South Africa, and Thailand. In this role, you will own the end-to-end functional design for key initiatives, collaborating with the Tech Lead and Developers to speed time-to-market, and provide internal and external mentorship to ensure high-quality delivery.

Your responsibilities will include:

• Strategic Requirements Engineering: Lead global workshops to elicit, analyse, and document complex business requirements. Translate these into strict Salesforce-specific functional specifications, user stories, and acceptance criteria (Gherkin syntax) that are ready for development.

• Integrated Quality & Feedback Leadership: Champion a 'Show, Don't Just Tell' approach by leading frequent, high-impact Product Demos to validate features iteratively and minimize downstream rework. Subsequently, lead the formal User Acceptance Testing (UAT) phase, ensuring a smooth final validation by developing test plans and coordinating global business testers to meet the 'Definition of Done.

• AI & Innovation Strategy: Proactively identify opportunities to leverage emerging technologies,such as Salesforce Agentforce, Einstein AI, and automation,to drive operational efficiency. Guide business stakeholders on the 'Art of the Possible' with AI, helping them transition from traditional processes to intelligent, data-driven workflows.

• Functional Solution Design (Hands-On): Partner with the Tech Lead to design and implement scalable solutions for small-to-medium initiatives. You will actively configure standard functionalities (Custom Objects, Flows, Dynamic Forms) to prototype solutions, reducing reliance on the Principal Architect for day-to-day changes.

• Global Stakeholder Management: Manage competing priorities across diverse markets (ANZ, SAF, ASEAN), driving consensus on standardized processes while accommodating critical local legal/regulatory needs.

• Mentorship & Collaboration: Act as a senior guide within the team, mentoring members to uplift their skills while collaborating closely with external stakeholders and partners to ensure high-quality, consistent delivery.

• Gap Analysis & Process Optimization: Conduct comprehensive gap analyses between current business processes and 'To-Be' Salesforce capabilities. Challenge legacy thinking to identify concrete optimization opportunities.

• Adoption & Enablement: Create comprehensive documentation (process flows, training guides) and provide high-impact training to Super Users, ensuring the business captures the full value of the platform.

• Platform Stewardship: Stay current with Salesforce releases and industry best practices, proactively contributing to the platform's strategic roadmap and driving continuous improvement.