Description
We're seeking a Principal Product Manager to lead Netlify's self-serve funnel as a product, focusing on growing self-serve revenue through the product itself.
About the Team
The self-serve funnel is a key growth opportunity at Netlify, encompassing the journey from a developer's first deploy to a paying, growing account. As the owner of this funnel, you will drive activation, conversion, in-product expansion, and retention, shaping how growth is measured and experimented within the organisation.
Responsibilities
- Own Netlify's self-serve funnel as a unified product with a single metric:
net-new self-serve ARR, combining new revenue, expansion, and contraction, and churn. Your goal is to drive all aspects towards the growth target.
- Develop the measurement foundation for the funnel,
enhancing attribution, defining reliable top-of-funnel metrics, and leveraging product and AI-visibility analytics.
- Establish and lead an experimentation practice,
shipping experiments early and building the team's capabilities.
- Improve activation by setting early milestones for paying accounts,
measuring time-to-value, and streamlining the path to users' first meaningful outcomes.
- Increase conversion by owning paid conversion paths,
understanding their drivers, and focusing on high-impact opportunities.
- Create a self-serve expansion motion by defining clear paths for customers to expand
their usage and identifying signals for accounts ready to grow.
- Collaborate with GTM on handing off product-qualified accounts to sales,
ensuring alignment between product-led and sales-led strategies.
- Set the funnel roadmap, communicate the strategy to executives,
and mentor other PMs as the growth practice evolves.
Requirements
- 7+ years of product management experience,
including end-to-end ownership of a self-serve or PLG funnel for a developer-focused product.
- Expertise in growth PM with experience in designing experiments,
running robust experimentation practices, and using analytics to inform decisions.
- Proficiency in funnel instrumentation, including attribution and event taxonomy.
- Experience with in-product monetization mechanics and experimentation around pricing.
- Proven track record of driving measurable business outcomes.
- Cross-functional leadership experience with Data, Design, Engineering, GTM, and Finance.
Nice to Have
- Experience with AI, agent, or inference funnels.
- Exposure to PLG-to-enterprise growth motions.
- Product work on viral or referral loops.
- Experience standing up an experimentation platform from scratch.
This Role Is a Great Fit If
- You're eager to own a metric directly tied to revenue.
- You're excited about shaping a foundational growth practice.
- You rely on experiments and balanced data-driven decision-making.
- You enjoy cross-functional collaboration and influencing teams.
- You're motivated by improving business outcomes and understanding funnel dynamics.
Applications close on July 3rd, 2026, at 5 pm ET.