Description
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.
We're looking for a Principal Product Designer to lead AI design across Gusto. This is one of the most senior individual contributor design roles at the company. You'll define how AI works, behaves, and earns trust across the Gusto platform – starting with Gus, our AI conversational assistant, and expanding into AI-powered workflows embedded in payroll, benefits, HR, and beyond.
Responsibilities
- Define and evolve the UX vision for our Gus conversational assistant and AI experiences across the Gusto platform.
- Lead and ship Tier 1 AI initiatives from early concept through launch and iteration.
- Design full AI-powered workflows – shaping how users provide input, how model outputs are validated and acted on, and how the experience handles risk, uncertainty, and failure.
- Partner closely with AI Product and Engineering leaders to translate complex technical constraints into intuitive, credible user experiences.
- Establish scalable AI interaction patterns and design principles that teams across Gusto can adopt.
- Write and iterate on prompts in collaboration with engineering, PM, and content design.
- Use AI tooling to accelerate exploration and prototyping, customer feedback loops, and shipping to customers.
- Mentor designers on the AI team and coach designers across Gusto who are shipping AI features.
- Advocate for high-quality, responsible AI experiences across Design and R&D.
Requirements
- Proven AI product impact: You’ve shipped LLM-driven product experiences to production and can demonstrate measurable impact on adoption, efficiency, or user trust.
- Systems-level thinking: You’ve designed complete AI workflows – not just chat interfaces – and can speak fluently about failure modes, guardrails, user control, and transparency.
- Strategic product influence: You’ve defined UX direction at a portfolio or company level and influenced roadmap, scope, and sequencing decisions in partnership with senior PM and Engineering leaders.
- Technical fluency: You’re comfortable collaborating with highly technical AI engineers. You understand concepts like retrieval, context management, latency, and model reliability, and can translate them into robust UX decisions.
- Builder mindset: You ship. You prototype. You iterate. You’re not interested in defining principles without turning them into real customer impact.
- Organizational leadership: You have enhanced team work quality. You achieved this by coaching team members, setting new standards, and building solid partnerships across different functions.
Compensation Details
At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto).
Our cash compensation range for this role is $204,000/yr to $238,000/yr in Denver & most remote locations, and $240,000/yr to $280,000/yr in San Francisco, Seattle & New York.
Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.