Description
We are seeking a Senior Marketing Analyst to join our team and help transform data into actionable insights that drive acquisition, retention, cross-selling, and growth.
In this role, you will leverage reporting and performance data to uncover trends, identify opportunities, support strategic planning, and deliver recommendations that help shape marketing and distribution strategies.
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and direct growth by assisting in advanced analytic projects.
Implements local market planning and analysis.
Leverages direct sales information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger-based marketing campaigns.
Essential Job Functions:
- Devises new and innovative applications for existing concepts.
- Creates, develops and refines analytics within the organization.
- Compiles, analyzes and maintains reports and charts for Distribution.
- Analyzes and reports adverse trends to Distribution Management.
- Coordinates with other team members on Distribution projects.
Requirements:
- Bachelor's degree in business, marketing, statistical or a related field.
- At least two years of business planning, marketing, or similar experience.
- Fluency in English
Other Critical Skills:
- Problem solving
- Creative solutions
- Business acumen
- Relationship Management
- Create effective business partner relationships
- Verbal and written communication skills
- Advanced Technical skills in marketing analysis
- Intermediate Technical skills in statistical analysis
- Intermediate Technical skills in optimizations
- Intermediate Software / Tool Skills: Excel, PowerBI