Description
Logitech is seeking an experienced Sr. Digital Customer Marketing Manager to lead collaborative efforts designed to drive growth and optimize our presence within key retail partner e-commerce platforms.
This role will require a results-oriented individual with a proven ability to design and execute impactful marketing programs, deliver measurable ROI, and maximize share of search and product visibility on the partner’s website.
As the primary liaison between Logitech and our retail partner, you will leverage data-driven strategies to improve customer engagement, conversion rates, and overall revenue growth.
Responsibilities:
- Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
- Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
- Use data insights to strategically influence product visibility and ensure alignment with Logitech’s growth objectives.
Performance Analytics & ROI Tracking:
- Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
- Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
- Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
Site Optimization & Search Share:
- Identify opportunities for improving the retail partner’s platform presence, such as SEO enhancements, content optimization, and functionality improvements.
- Collaborate with stakeholders to ensure Logitech’s products remain top-of-mind in search rankings and overall visibility.
- Implement strategies to defend and grow Logitech’s share of search within critical categories.
Cross-Functional Collaboration:
- Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
- Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration.
- Stay abreast of competitive activity within the partner’s platform and adjust strategies as needed.
Growth Initiatives:
- Develop strategies to surpass incremental sales goals while supporting overall category growth.
- Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data.
- Drive promotions and seasonal campaigns aimed at boosting visibility and sales.
Key Qualifications:
- Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
- Deep understanding of e-commerce platforms and search optimization tools.
- Analytical mindset with strong proficiency in data analysis and ROI modeling.
- Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.
Preferred Qualifications:
- Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
- Experience working within a digital marketing agency or collaborating closely with one.
- Familiarity with working in fast-paced environments that require agile and iterative problem-solving.