FBS Associate Data Marketing Analyst

FBS - Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. As a remote FBS Associate Data Marketing Analyst, you will work closely with sales, brand and performance media teams, the Farmers.com team, the FFQ online quote platform team, the Direct Sales team, and the Customer Experience team. Your primary focus will be to build and maintain reports and dashboards in PowerBI to support the FWS sales and marketing stakeholders.

Responsibilities:

• Support Marketing's objectives for acquisition, retention, cross-selling, and profitability by identifying, designing and implementing advanced analytic projects.
• Lead market analytics team projects. Implement local market planning and analysis.
• Leverage customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding product development, marketing investments, competitive intelligence and other functional areas.
• Assist with and/or lead a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to deriving actionable rules for trigger based marketing campaigns.
• Serve as a key subject matter expert in marketing analytics.
• Provide feedback and insight on assignments while assisting with material analysis. Lead and assist with implementing local market planning development, analysis and execution. Perform competitive intelligence research and analysis leveraging internal and external data.
• Partner with marketing and planning to support strategic initiatives and its impact of customer marketing.
• Understand and ensure collaboration with use of database analysis for devising business strategy.
• Deliver actionable program measurement and drives marketing tactics and strategy through data analytics.
• Understand and prioritise analytical needs to deliver solutions and drive implementation.
• Build and enhance processes that provide systematic measurement of Marketing initiatives.
• Develop actionable measurement of marketing programs that drive follow-up strategy and tactics.
• Provide quantitative analyses and statistical modeling that impact strategic decision-making.
• Utilise the database to surface relevant analysis and opportunities to support client's key business objectives.
• Provide tactical marketing and analysis support to internal customers including: extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition models, holistic customer business views, in-depth campaign assessment and local market opportunity, planning and analysis.
• Serve as a team member on complex, strategic analysis projects ensuring high quality deliverables and relevant recommendations.
• Identify opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc.
• Outline and define analytic approach for client needs including pre and post-campaign analysis, measuring and analysing response to marketing offers and making recommendations for enhancements to campaign strategy.
• Summarise analytical data into user-friendly reports translating highly technical, detailed data into recommendations for marketing execution.

Requirements:

• 4+ years of experience working with Data Analysis or related roles.
• Experience working with Python and SQL.
• Data Visualisation tools such as PowerBI.
• Critical thinking and close attention to details.

Benefits: This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses.
2. Comprehensive benefits package.
3. Career development and training opportunities.
4. Dynamic and inclusive work culture within a globally renowned group.
5. Private Health and Dental Insurance.
6. Pension Plan.
7. Meals tickets.
8. Life Insurance.