Senior Director, Franchise Media

Electronic Arts is seeking a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This role involves leading a modern media organization, transforming how the company generates and captures demand through an integrated media system.

Responsibilities:

• Advance EA's media approach, delivering scalable and profitable Net Bookings growth
• Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
• Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
• Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
• Lead a team of performance-oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
• Champion performance culture, building in experimentation and agility into media's investment approach
• Change agent for advertising partner roadmaps to better meet business demands

Requirements:

• 15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
• 10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations
• Experience managing large-scale AAA game media budgets
• In-depth understanding of Media Measurements and Media Ecosystems
• Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
• BA/BS Degree in marketing/finance or equivalent quantitative field

This job is for you if:

• You want to lead a data-driven marketing organization
• You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
• You have a business owner's mindset, are accountable for performance, and are passionate about creating growth for EA's portfolio of games

The compensation package includes:

• Salary range: $215,900 - $327,900 USD (for California locations)
• Benefits including paid time off, sick time, company holidays, medical/dental/vision insurance, life insurance, disability insurance, and 401(k)