Senior Marketing Manager, Employer Brand (R5385)

Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of its global employer brand marketing efforts.

This is a high-impact, individual contributor role responsible for shaping how Shield AI attracts, engages, and converts top-tier talent across technical and mission-critical domains.

The successful candidate will own the employer brand marketing strategy end-to-end,from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement.

Employer Brand Strategy & Positioning

• Lead and evolve Shield AI's employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions.
• Define target talent segments and craft differentiated messaging aligned to mission, product, and impact.
• Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities.

Social & Channel Strategy

• Define and lead Shield AI's global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments.
• Own the end-to-end social ecosystem,including channel positioning, content strategy, editorial planning, publishing, and performance optimization.
• Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent.

Campaigns, Content & Channels

• Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels.
• Own content strategy across the candidate journey,from awareness through conversion,including careers site, social media, and campaign assets.

Analytics, Insights & Optimization

• Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns.
• Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion.

Cross-Functional Leadership & Influence

• Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative.
• Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy.

Programs & Operations

• Manage employer brand marketing budgets and external partners where applicable.
• Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey.

Required Qualifications

• Bachelor's degree in marketing, Communications, or a related field.
• 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing.
• Proven track record of developing and executing marketing strategies that drive measurable results.
• Strong analytical skills with experience using data to inform strategy and optimize performance.
• Deep understanding of digital channels, social platforms, and content strategy.

Preferred Qualifications

• Experience in high-growth technology, AI, robotics, defense, or mission-driven environments.
• Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics).
• Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives.
• Exceptional cross-functional leadership and influencing skills in matrixed organizations.
• Experience building employer brand measurement frameworks and running multi-channel campaigns.
• MBA or advanced degree a plus.