Description
Data is at the heart of our strategy to engage and delight our customers, and we are determined to harness its power to deliver a euphoric, personalised experience that they'll love. Our Data Analytics team is central to these efforts and works closely with our brilliant team of Data Engineers, Data Scientists, Software Engineers and Products teams (among others) to deliver robust insights and reporting to the entire company.
As a Senior Digital Implementation Analyst (App & Web), you will:
- Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM
- Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.
- Maintain and quality-assure GTM configurations, including relevant third-party tags.
- Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting-ready implementation requirements.
- Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.
- Support teams in understanding and using web and app reports effectively.
- Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support.
- Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.
- Use modern tools, including AI-assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem-solving.
We're looking for someone with advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands-on Snowplow experience. Experience with server-side tagging, or a strong understanding of server-side implementation approaches, is desirable. Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs, is also highly desirable.