Field Marketing Specialist

As a Field Marketing Specialist at Red Bull, you will report to the Manager, Field Marketing, and play a crucial role in making Red Bull #1 in your region.

Your main objective will be to gather key local insights by building strong networks with specific communities and playgrounds, including key local creators.

You will be responsible for creating and implementing innovative marketing initiatives that cater to local needs and specificities across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications.

Responsibilities:

• Consumer Collecting Program Management:
• Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial and expand the consumer base on and off campus in your region.
• Communicate expectations and guidelines to Student Marketeers to effectively plan and deliver trial driving plans.
• Ensure a strong sales support program is in place to drive distribution and improve in-store visibility.
• Create exciting university initiatives that build brand love among students.
• Use program tools and reporting features to track performance and find opportunities to reach new consumers.
• Coach and empower team members in the planning process.

• People Management:
• Source and hire Student Marketeers with the right skills and attitude.
• Implement national recruitment, onboarding, and training modules.
• Train and lead Student Marketeers with an empowerment approach.
• Lead a strong Team Leader program.

• Premium Appeal of Local Pride:
• Create and support key events and marketing opportunities in line with Red Bull brand values.
• Support delivering a program with the right balance of 3rd party event properties.
• Identify local opinion leaders and work with the Field Marketing Manager to bring them to the World of Red Bull.
• Activate national pillars, events, and Global Brand Projects.

• Marketing Innovation:
• Work closely with the Field Marketing Manager to develop and execute new ideas.
• Involve the Consumer Collecting team in idea generation.
• Lead the creative process with Student Marketeers for new ideas.

• Organizational Capabilities and Enabling Structure:
• Act as a role model and display Red Bull values.
• Ensure the right program setup to reach the target group.
• Drive efficiencies in programs.
• Support local logistics and manage program tools.

Requirements:

• 2+ years of marketing experience
• Experience in leading teams and managing people
• Strategic thinker with initiative and ownership
• Excellent communication and networking skills
• Strong 'can-do' attitude and attention to detail
• Leadership and motivation skills
• Analytical, planning, and project management competencies
• Creative mind with a track record of putting new ideas into practice
• Bachelor's degree or equivalent work experience
• Fluent in English, with additional language skills an advantage
• Excellent communication skills, including presenting and training abilities
• Valid US driver's license

What We Offer:

• Base salary range: $65,000 - $85,000 + cash incentives
• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement