Consumer Data Platform & Marketing Activation Lead

Logitech is seeking a high-impact Consumer Data Platform (CDP) & Marketing Activation Lead to architect consumer data strategies, orchestrate complex audience segmentations, and drive high-quality data activation to catalyze global business growth.

The role will sit within Logitech's Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data-driven consumer experience.

Core Responsibilities:

• Strategy & Consumer Experience:
• Drive a data-driven culture, establishing a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.
• Orchestrate journeys, leveraging advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).
• Empower business users, serving as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self-serve safely.
• Translate requirements, capturing business needs and translating them into actionable user stories for technical delivery.

• Platform Operations & Analytics:
• Own the activation process, managing the end-to-end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.
• Analyze and refine, continuously evaluating segment composition, campaign relevance, and platform insights to improve targeting precision.
• Troubleshoot, acting as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.

• Data and Process Governance:
• Maintain data integrity, monitoring inbound and outbound data flows to ensure accurate ingestion and delivery.
• Standardize taxonomy, defining and documenting global guidelines, naming conventions, and a business data catalog to provide a single source of truth across the enterprise.
• Document processes, defining and documenting clear guidelines for building audiences.

Key Qualifications:

• Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.
• Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.
• Strong ability to translate business needs into data-driven solutions and strategies.
• Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.
• Collaborative mindset with the ability to foster teamwork across technical and business units.

Preferred Skills And Experience:

• Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).
• Experience leveraging AI-driven methodologies to scale personalized experiences and unlock new growth frontiers.
• Strategic thinker with a passion for data-driven decision-making and optimization.
• Highly organized with attention to detail and a bias for action.

Benefits: Logitech offers comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones.