Description
The Field Marketing Specialist (FMS) helps bring local marketing strategies and community engagement initiatives to life within their region. Working closely with the Field Marketing Manager (FMM), this role builds meaningful relationships across local communities, campuses, and cultural spaces to better understand the interests, trends, and experiences that shape the market.
The FMS gathers local insights and collaborates on the development and execution of creative marketing programs that reflect the needs and interests of their region. This includes supporting initiatives across consumer engagement, sports, culture, and communications, while partnering with on-premise and off-premise teams to maximize impact.
As a field-based role, the FMS works closely with a team of Student Marketeers, providing guidance, support, and development opportunities while helping create authentic brand experiences on campus and throughout the local market. The role plays a key part in building connections with new consumers and fostering engagement within the communities it serves.
Responsibilities:
- Consumer Collecting Program Management: Partner with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to establish goals that encourage product trial, connect with new audiences, and build meaningful engagement both on and off campus.
- People Management: Recruit and select Student Marketeers who bring diverse perspectives, strong skills, and an enthusiasm for contributing to team and business goals.
- Premium Appeal of Local Pride: Plan and support events, community activations, and marketing initiatives that are relevant to local audiences, reflect community interests, and encourage meaningful participation both on campus and within the broader market.
- Marketing Innovation: Partner with the FMM to develop, implement, and evaluate creative ideas and programs that are relevant to local communities while supporting broader regional and national initiatives.
- Organizational Capabilities and Enabling Structure: Serve as a positive representative of the brand by demonstrating professionalism, collaboration, and an inclusive approach in all interactions.
Requirements:
- 2+ years marketing experience
- Experience in leading teams and managing people
- A strategic thinker who takes initiative and ownership and 'makes things happen'
- A 'connector' who has excellent communication and networking skills, who can open doors and excite people of an idea
- Strong 'can do' attitude, strives for perfection and love for the detail in every project
- Leadership, motivation and ability to cultivate a team environment
- Analytical, planning, budgetary and project management competencies
- Creative mind with a track record of putting new ideas into practice and assessing results
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Excellent communication skills, including presenting and training abilities
- Must have valid US driver's license
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement