Category Analytics & Insights Manager

We are seeking a Category Analytics & Insights Manager to join our Off Premise department in Copenhagen. As a Category Analytics & Insights Manager, you will combine analytical thinking and commercial understanding to develop category strategies and enable smarter decision-making across our Retail and Impulse customers.

Responsibilities:

• Develop and execute category plans for Retail & Impulse customers, aligned with business objectives, shopper needs, and positioning Red Bull as category leader.
• Translate market trends, sales performance, and shopper insights into actionable recommendations on products, pricing, and promotions for KAM and Field Sales.
• Own key reporting deliverables (Category Updates, Distribution Reviews, Customer Scorecards).
• Lead pricing strategy and evaluate promotions to ensure premium affordability.
• Track category performance and recommend planogram and space optimizations to drive visibility and growth.
• Use Perfect Store data to generate actions that improve distribution, chilled availability, and in-store execution in alignment with marketing.
• Deliver impactful category presentations and lead customer activations and joint projects with key retail partners.

Requirements:

• Strong expertise in working with market data (e.g. Nielsen) and advanced Excel; experience with Power BI or similar BI tools is a strong advantage.
• A genuine passion for data, analytics, and uncovering insights – you enjoy working with data and see it as a key driver of business decisions.
• Strong analytical mindset with the ability to turn complex data into simple, actionable recommendations.
• Commercial acumen combined with strategic thinking.
• Proven ability to translate insights into tangible actions and results.
• Excellent storytelling and presentation skills – you make data engaging and persuasive.
• Strong project management and stakeholder collaboration skills.
• Relevant higher education.
• Fluent in English (written and spoken).

Benefits:

• Competitive salary, bonus, and strong benefits such as health insurance, paid training, and pension.
• Opportunity to spread your wings and grow to your full potential.
• Part of Denmark's best workplace – a high-energy environment with a young, ambitious, and talented team.