Description
The Field Marketing Manager (FMM) is responsible for establishing Red Bull's local presence in their market in the most relevant way, while aligning with global and national strategies and priorities.
They build strong local networks that include opinion leaders and key influencers, both online through social media and offline. They create and implement marketing initiatives across the four key pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. These initiatives leverage On Premise, Off Premise, and New Business opportunities while addressing local market needs.
FMMs represent Red Bull's commitment to giving a local face to the global brand. They develop marketing plans based on consumer and product insights and coach their teams of specialists to deliver best-in-class execution. The FMM is based in the field to bring the brand to life locally.
Responsibilities
- Strategic Direction: Infuse global and national Red Bull priorities, strategies, and philosophy into field activities, focusing on building a local presence for our global brand. Ensure a deep understanding of consumers across various fields throughout the region, forming the foundation for local idea generation and execution.
- Premium Appeal of Local Pride: Create and support local key events, scenes, and marketing opportunities that align with Red Bull's brand values and are relevant to the local consumer and media landscape, with a focus on participation. Ensure that every consumer experience with the brand is positive by paying close attention to detail and delivering premium execution at events and all other field marketing activities.
- Marketing Innovation: Understand the latest generational trends by staying close to consumers and engaging with networks across different scenes. Involve the local team in generating field ideas, and leverage their personal university lifestyles to identify technology-, digital-, and social-driven consumer trends early.
- Organizational Capabilities and Enabling Structure: Act as a role model by consistently demonstrating Red Bull's values and maintaining a motivating, inspiring tone of voice. Source, hire, train, and manage Field Marketing Specialists (FMSs) who are aligned with the brand, embody the Red Bull attitude, and are a strong fit for their field environments.
- Driving Efficiencies: Implement and maintain an efficient logistics system for warehousing and infrastructure, ensuring the appropriate tools and management processes are in place to support local needs and achieve a premium presentation.
Requirements
- 3+ years of marketing experience.
- People management experience, with a proven track record of hiring, training, and motivating teams.
- Experience working with commercial teams, including general sales or trade marketing.
- Proven background in negotiation and budget management.
- A connector with excellent communication and networking skills, able to open doors and inspire people around an idea.
- Strong leadership, planning, and project management skills.
- Continual awareness of consumer trends and insights, including digital trends, university life, and movement patterns, with a strong understanding of EPC culture in sports and the regional cultural landscape.
- A creative marketer with strong brand understanding and a focus on innovation, capable of putting new ideas into practice.
- Ability to multitask and work effectively in cross-functional teams with different objectives and personalities.
- Excellent oral and written communication skills, including presentation and training abilities.
Travel: 50-60% Benefits: Eligible