Description
We are seeking a Regional Sales Manager to lead our sales efforts in the Philadelphia area. As a Regional Sales Manager, you will be responsible for selling and executing Red Bull's strategy and initiatives within an assigned group of regions, zones, or banners for a specific national chain.
Key Responsibilities:
- Own regional key account volume, market share, spending budgets, and results, including distribution, price, promotion, and Quality Points of Distribution (QPOD) within the chain.
- Develop productive business relationships with assigned accounts, creating solutions that meet customer needs while achieving Red Bull's goals.
- Drive best practices by delivering excellent results and developing innovative solutions.
- Ensure all regional programming and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.
Areas of Responsibility:
- Management & Development of Regions/Banners/Divisions of Account
+ Execute distribution for priority packages in line with Channel Strategy recommendations. + Sell Red Bull's recommended pricing program using best practices and available tools. + Develop an annual promotion schedule in accordance with chain HQ goals. + Customize the sales pitch to achieve account goals while driving effective, permanent merchandising.
- Management & Development of Local Relationships
+ Establish a 'wiring model' that ensures communication with all regional chain decision-makers. + Routinely engage in activities to build partnerships and 'wire' relationships at the regional, zone, and banner levels within assigned chains. + Establish the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country.
- Budgets/Annual Planning
+ Ensure regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility. + Manage travel and entertainment expenses within the assigned budget. + Manage the annual budget for FOAs and distributor spending.
- Business Analysis
+ Work with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programs and promotions. + Work with the Category Management Team to evaluate ROI for 'pay-for-space' agreements and communicate key learnings to the Channel Lead. + Drive post-promotion analysis, in collaboration with the Category team, after all programs to evaluate promotional effectiveness.
- Business Reviews & Relationships
+ Conduct quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics. + Proactively share examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors. + Provide energy category insights that drive changes in promotion, pricing, distribution, and merchandising practices.
- Communication & Team Work
+ Use appropriate communication processes to keep DPs and DPMs informed of regional/zone/banner level programs and initiatives for their assigned chains. + Routinely visit DPs to ensure personal contact and open lines of communication. + Maintain open communication with relevant Region & DP personnel to ensure effective program implementation.
Requirements:
- Minimum of 4 years of experience in Sales and Key Account Management, with a strong track record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
- Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
- Strong analytical skills, with experience using internal and external data sources.
- Excellent communication and active listening skills.
- Strong negotiation skills.
- Innovative, solution-oriented mindset.
- Self-motivated and able to work independently.
- Must be highly proficient in Microsoft Excel and PowerPoint.
Travel: 30-40% Employment Type: Permanent Benefits: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement