Performance Creative Manager

About the role

The Global Performance Creative Manager plays a pivotal role in shaping, executing, and optimising creative strategies that fuel full-funnel performance marketing. This exciting role blends creative excellence with social trend analysis and passion for social media marketing & advocacy, ensuring that content & campaigns drive measurable business impact.

Responsibilities

• Support Head of Creative Performance & Strategy and Brand Marketing teams to translate growth objectives into creative strategies across awareness, consideration, and conversion stages
• Identify creative opportunities across channels, primarily social media to improve efficiency and scale
• Work closely with brand marketing, art directors & copy teams to project-manage the delivery of awareness & consideration performance marketing ads
• Collaborate with regional marketing team to build & deliver locally relevant, local language PM ads
• Own the full lifecycle of UGC campaigns, working with external UGC agency,from creator sourcing and briefing to content review, approvals, and deployment
• Build and maintain a pool of creators aligned with brand values and performance needs
• Ensure UGC content meets platform requirements, brand guidelines, and performance objectives
• Lead creative storyboarding for all innovation & always-on content based on full funnel strategy
• Own internal approval processes to ensure timely delivery
• Keep track of contracts, usage rights, and compliance
• Act as the day-to-day contact for creative, brand, performance marketing and production partners on performance marketing creatives
• Ensure agencies and partners deliver against briefs, timelines, and KPIs
• Facilitate smooth collaboration between internal teams and external partners
• Collaborate with advocacy and organic social teams to identify best performing content to leverage as paid media boosting
• Analyse creative performance reports from performance marketing teams, identifying social media trends, patterns, and opportunities and report to extended marketing teams
• Share insights proactively to influence future creative direction and testing roadmaps
• Maintain a library of best-performing creative examples and learnings

About you

• Strong understanding of paid social platforms (Meta, TikTok, YouTube, etc.) and their creative best practices in beauty industry
• Experience in agency briefings and creative storyboarding
• Ability to interpret data and turn insights into creative action
• Excellent project management and stakeholder-management skills
• Strong creative judgement and an eye for new exciting trends what performs
• Strong cross-functional relationships and seamless collaboration with partners
• Brand marketing or creative agency experience is a plus

Why join us?

• Be a part of this values-driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog-friendly days and spaces
• And not to forget our generous product discount and gifting!