Description
As Global Product Marketing Manager for Mobile & Audio Solutions, you will own end-to-end marketing for product launches and portfolio initiatives , from strategic planning through execution and optimization , in close partnership with internal specialists and external agencies.
Reporting to the Head of Marketing for the Mobile & Audio Solutions Business Unit, this role carries global scope and involves collaboration across a diverse network of cross-functional stakeholders. Occasional domestic and international travel may be required.
In this role, you will:
- Collaborate with stakeholders to define strategic product positioning, target audiences, and campaign objectives aligned with business goals and the vision of the Mobile & Audio Solutions business unit within Logitech's broader brand.
- Develop full-funnel global campaign plans , including budgets, media plans, and influencer/creator strategies , for new product launches and existing portfolios to drive revenue, market share, and return on ad spend.
- Write data-driven creative briefs that translate consumer insights into clear direction for internal and external creative teams.
- Own the creation of all branded marketing assets across digital, retail, paid media, and packaging touchpoints, delivering them in a comprehensive toolkit that enables seamless global activation.
- Orchestrate unbranded content initiatives through influencers and creators, ensuring alignment with campaign objectives and brand tone while preserving authentic creator voice.
- Manage production timelines and delivery schedules to ensure on-time, high-quality execution.
- Partner with internal specialists and external agencies across paid media, influencer/creator, organic social, and communications to execute integrated plans that drive brand visibility and conversion.
- Work closely with go-to-market teams to ensure all assets, messaging, and campaign elements land effectively across regions and channels.
- Build co-marketing partnerships with leading brands and corporations to amplify cultural relevance.
- Support the Logitech for Business organization with enablement and sales materials.
- Track campaign performance and marketing KPIs in real time, making data-informed adjustments to creative, media mix, and spend allocation to maximize return on ad spend.
- Analyze market trends, social dynamics, competitive activity, and consumer insights to continuously sharpen strategy and execution.
- Present plans, results, and recommendations clearly to internal teams and leadership , building alignment through compelling presentations and confident storytelling.
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Hong-Kong/Global-Product-Marketing-Manager--Mobile---Audio-Solutions_146141