Startup Field Marketing Manager - AUNZ

Job Overview

As a Startup Field Marketing Manager at Stripe, you will lead our startup marketing program and partner with our Startup Go-To-Market team to support venture-backed and bootstrapped startups and investor communities across AUNZ.

Responsibilities

• Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams.
• Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline.
• Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities.
• Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts.
• Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships.
• Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams.
• Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business.
• Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market.
• Own and report on marketing performance metrics for Startups, using data and field feedback to continuously optimise programs for scale and efficiency.

Requirements

• 8+ years of relevant B2B marketing experience in the AUNZ Startup Technology market, including specific experience with event management, field marketing, Account-based marketing, and multi-touch campaigns to generate demand.
• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills, including being able to convey complex topics with simplicity.
• Experience scaling through and/or leveraging agency and contractor resources.
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology.