Field Marketing Specialist

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.

The FMS works with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline.

The FMS helps to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities.

Responsibilities:

• Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
• Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
• Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
• Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape.
• Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.
• Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
• Contribute to ‘wow’ locally relevant projects and activate/implement global and national athletes and activities.
• Help driving “Can in hand” and product placement with key artists and in defined key areas.
• Support the FMM in producing execution that reaches local media outlets (TV, radio, print, digital and social media).
• Develop and implement great stand-alone digital ideas that engage consumers with the product / brand on digital platforms.
• Support in developing customized editorial plans for single projects, crisis scenarios as well as product launches.
• Distribute customized local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies.
• Build up regional networks and local media relations in Print, TV and Digital.
• Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

Requirements:

• Ideally a former Student Marketeer with a perfect understanding of consumer collecting and loves and lives the brand.
• Understands the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• Leadership, motivation and team skills.
• Strong analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training abilities.
• Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.

Travel: 50-60%