Creator Marketing Specialist

The Creator Marketing Specialist role focuses on increasing brand awareness, product relevance, and trust among content creators, influencers, and opinion leaders, particularly in the Active Lifestyle (Fitness) sector.

Responsibilities:

Areas that play to your strengths

• Build the Right Relationships & Network
• Identify and develop relationships with creators whose organic reach adds value to the business in the Active Lifestyle (Fitness) playground.
• Understand each creator's interests, goals, and ambitions to build genuine connections and authentic relationships.
• Develop meaningful projects and activities that benefit both Red Bull and the creators.
• Collaborate with Product Experts to ensure creators are true product ambassadors.

• Creator Marketing Execution in the Active Lifestyle (Fitness) Playground
• Develop Creator Marketing initiatives across the calendar year with stakeholders in Sports, Brand & Field Marketing.
• Collaborate with the Brand team on tools required to support the program and ensure production and delivery align with brand guidelines.
• Monitor and report on the performance of Creator Marketing initiatives.

• General Business Operations
• Regularly monitor and report on the performance of Creator Marketing initiatives.
• Share learnings and successes with stakeholders.
• Contribute to project groups driving strategic and creative thinking.
• Own budget tracking and support the development of clear commercial business cases.

Requirements:

• Roughly 3 to 5 years' experience working with influencers, creators, opinion leaders, or high-profile talent within an FMCG, media, or agency environment.
• University degree in Marketing, PR, or Communications preferred.
• Exceptional relationship management skills required.
• Experience working with, negotiating, and evaluating agencies or external partners.
• Strong creative background with proven ability to bring ideas to life.
• Some knowledge in content production is essential, along with a strong understanding of each social/content platform.
• Travel 40-50%