Staff Product Marketing Manager

Job Overview

We're looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth. This is a high-ownership role at the center of everything Cockroach Labs does: you'll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand , the biggest brand moment in our history , and act as a launch bench across one of the densest release calendars we've ever shipped.

Responsibilities

• Positioning and messaging for your portfolio: Develop, test, and deliver compelling positioning and value propositions for your product areas.
• Rebrand go-to-market: Lead the cross-functional go-to-market program for the company rebrand.
• Product launches and releases: Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments.
• Content and bill of materials: Create high-impact collateral that communicates real customer value.
• Sales enablement: Build training and enablement that Sales actually uses.
• Market and competitive intelligence: Analyze industry trends, customer needs, and the competitive landscape.
• Cross-functional GTM collaboration: Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales.

Expectations

• In your first 30 days, you'll go deep on the product, your journeys, and our go-to-market strategy.
• By 60 days, you'll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle.
• By 90 days, you'll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR.

Requirements

• 8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing.
• Enterprise infrastructure or developer-tools experience.
• Exceptional technical-to-business translation ability.
• Launch leadership: you've run complex, cross-functional launches end to end.
• Strong writing chops: you produce unique, personable long-form content.
• Analytical rigor: you use win/loss analysis, product analytics, and pipeline data to inform strategy.
• The ability to thoughtfully use LLMs to radically improve PMM effectiveness.
• A track record of operating cross-functionally with product, engineering, and sales as a trusted advisor.

Nice to Have

• Experience marketing against cloud-native default databases.
• Experience positioning observability, AIOps, or AI-assisted products.
• Familiarity with data integration and streaming ecosystems.
• Experience building or running competitive intelligence programs.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!

Salary

The annual anticipated base salary range for U.S. candidates for this role is $158,000-$208,900 USD.