Sales Supervisor (South Vietnam)

Job Purpose

The Sales Supervisor is responsible for managing and developing assigned distributors, supporting the sales team in executing Sell-In and Sell-Out activities, and achieving sales targets, market coverage, and brand development objectives within the assigned territory.

How You Make an Impact (Job Accountabilities)

• Manage reseller business performance.
• Supervise and support field sales representatives.
• Drive Sell-Out activities.
• Expand customer base and market coverage.
• Execute sales, promotional, and POSM programs.
• Monitor market trends and competitor activities.
• Ensure proper brand visibility and execution in the market.

Main Duties

A. Reseller Management

• Monitor reseller Sell-Out performance and monthly sales targets.
• Ensure resellers maintain adequate inventory levels.
• Track orders, stock movement.
• Recommend and implement initiatives to improve reseller performance and market penetration.
• Support the development of new customers and sales channels.
• Increase product distribution and market coverage across workshops, spare parts shops, retailers.
• Analyze sales performance and identify opportunities for growth.

B. Sales Team Management

• Train, coach, and develop field sales representatives (DSR).
• Conduct regular field visits and joint customer calls with DSR.
• Monitor sales KPIs, route plans, and daily activities.
• Evaluate team performance and provide corrective actions when necessary.
• Support DSR in resolving customer issues and closing business opportunities.
• Gather market intelligence and competitor information.
• Recommend new reseller appointments and territory expansion opportunities.
• Build and maintain strong relationships with key customers.

C. Marketing & Brand Execution

• Implement POSM and merchandising activities at customer locations.
• Support customer seminars, roadshows, product demonstrations, and promotional campaigns.
• Ensure brand standards and visibility are maintained in the marketplace.
• Evaluate and report the effectiveness of marketing activities.

Key Performance Indicators (KPIs)

Sales Performance

• Sell-Out achievement vs target.
• Sales growth by month, quarter, and year.

Market Development

• Number of new customers acquired.
• Product merchandising.
• Market coverage and distribution expansion.

Reseller Management

• Inventory management.
• Order fulfillment and stock availability.

Team Management

• Sales team KPI achievement.
• Sales productivity and effectiveness.
• Coaching and field training activities completion.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• 5+ years of sales experience.
• 3+ years in a Sales Supervisor or equivalent leadership role.
• Experience in lubricants, automotive aftermarket, industrial products, spare parts, or related industries is preferred.

Competencies Desired

• Reseller management experience.
• Strong coaching skills.
• Sales planning and execution capabilities.
• Excellent negotiation and communication skills.
• Strong analytical and problem-solving abilities.
• Proficiency in Microsoft Excel and PowerPoint.
• Willingness to travel frequently within the assigned territory.
• Results-oriented and highly motivated.
• Strong field sales management capability.
• Hands-on approach with the ability to work closely with resellers and customers.
• Proven experience in driving Sell-Out growth.
• Strong relationship-building skills with resellers and customers.
• Ability to lead, motivate, and develop a high-performing sales team.