Manager, Consumer Marketing - Events

The Manager, Consumer Marketing - Events role leads programs that bring the brand and product story to life through customer experiences, events, partnerships, and launch activations. The successful candidate will oversee agencies and vendors, manage programs through launch, and use data to optimize activations, improve future initiatives, and help define a more effective go-to-market approach over time.

Responsibilities:

• Lead experiential program strategy and delivery: Own launches, customer activations, trade shows, ride-and-drive experiences, and dealer events in support of Model e brand and vehicle priorities.
• Drive cross-functional execution: Work with cross-functional teams to connect experiences to the broader customer journey across digital, CRM, retail, and in-person touchpoints.
• Manage partners, budgets, and brand standards: Lead agencies, production partners, and external vendors across scope, timelines, budgets, contracts, and performance expectations.
• Measure performance and shape future opportunities: Develop measurement plans and success criteria across market selection, event format, consumer engagement, lead capture, dealer handoff, and business impact.

Qualifications:

• Bachelor's degree.
• 7+ years of experience in marketing, brand, consumer, experiential, partnerships, or event marketing.
• Demonstrated experience leading cross-functional programs from strategy through execution.
• Experience overseeing agencies, vendors, budgets, and timelines in a fast-paced environment.

Benefits:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.