Community and Events Lead (EMEA)

Joining Razer will place you on a global mission to revolutionize the way the world games. As a Community and Events Lead (EMEA), you will be responsible for building and executing Razer's Community and event strategy across the EMEA territory. This role involves managing a team of three and working cross-functionally with global Brand, Product, and Commercial teams to drive measurable brand awareness, community engagement, and business growth aligned with Razer's premium gaming DNA.

Key responsibilities include:

• Building, managing, and continuously developing a tiered EMEA influencer and content creator pool spanning gaming, esports, lifestyle, and tech verticals across YouTube, Twitch, TikTok, Instagram, and X (Twitter).
• Leading the Influencer Specialist in negotiating and managing influencer contracts, scoping deliverables, and ensuring brand-safe, on-brief content output.
• Defining and executing influencer campaign strategies for product launches, seasonal moments, and always-on brand awareness initiatives; presenting performance data and ROI analyses to senior stakeholders on a quarterly basis.
• Developing an affiliate and seeding program that scales creator advocacy cost-effectively across priority EMEA markets.
• Actively identifying emerging talent and cultural trends across gaming and pop-culture to maintain Razer's relevance with its core audience.

Additionally, you will be responsible for owning the EMEA events calendar, managing end-to-end delivery of Razer-hosted flagship events, major third-party gaming expos, esports tournaments, and partner activations. This includes defining event objectives, KPIs, and success metrics in partnership with the Senior Marketing Director; delivering post-event performance reports with actionable insights.

As a People Leader, you will directly manage a team fostering a high-performance, collaborative team culture. You will set clear individual objectives aligned with departmental and business goals; conduct regular 1:1s, mid-year, and annual performance reviews.

You will also manage external events agencies, creative production houses, and influencer marketing platforms; own briefing, scoping, and quality assurance processes.

Requirements and Qualifications:

• Bachelor's degree (BA/BS) in a relevant discipline such as Marketing, Communications, Events Management, Business, or equivalent practical experience.
• Minimum 5 years' experience in events, influencer marketing, or community management, ideally within the gaming, consumer technology, or entertainment sector.
• Proven track record managing large-scale B2C events (both online and offline) from concept through to post-event analysis.
• Demonstrated experience building and operating influencer programs with measurable ROI.
• Experience managing and developing a team of direct reporters.
• Experience managing agency relationships and multi-vendor project delivery.
• Budget management experience.

Skills and Competencies:

• Deep knowledge of the EMEA gaming landscape, esports ecosystem, and creator economy.
• Excellent project management skills with the ability to run multiple concurrent workstreams to tight deadlines.
• Strong analytical mindset; able to translate data into clear insights and executive-level reporting.
• Outstanding written and verbal communication skills in English (mandatory); proficiency in a second EMEA language (French, German, Arabic, or similar) strongly preferred.
• Highly collaborative with a proven ability to influence and build relationships across geographies and functions without direct authority.
• Must be a gamer – authentic passion for gaming culture is essential.