Description
The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, responsible for the Red Bull Event Vehicle (EV), a core marketing asset in grassroots, field marketing initiatives.
Responsibilities include planning and executing the schedule for the Event Vehicle across events, sales support, and 'surprise & delight' consumer moments, along with support in programming Event Vehicle content alongside our social media team.
Key areas of responsibility:
- FIELD MARKETING, SPORTS & CULTURE MARKETING
- Maintain the event vehicle's operational performance and appearance
- Implement regional marketing and sales plans around the event vehicle
- Build and update event vehicle music and video content library
- Obtain necessary permits for EV programming
- Manage travel, entertainment, and activation budgets
- Report on event vehicle activity to the Field Marketing Manager and National Event Manager
- RED BULL MEDIA NETWORK
- Collaborate with content and programming teams to identify content opportunities
- Inspire and excite consumers with engaging content featuring the Event Vehicle
- Ensure assets are captured in agreed-upon formats
Requirements:
- 1-3 years of experience in Marketing
- Proven background in negotiation, partnerships, and budget management
- Excellent understanding of sports and culture landscape within the region
- General knowledge and comfort using and capturing low-fi content on Instagram and TikTok
- Valid driver's license and ability to drive an automatic transmission vehicle
- Comfortable and adept at driving in on and off-road situations
- Strong written, presentation, and verbal skills with attention to detail
- Strong leadership, initiative, and communications skills
- Ability to meet strict deadlines and prioritize tasks
- Strong analytical skills, including proficiency in MS Office
- Comfortable with substantial road travel
Benefits:
- Travel 70-80%
- Temporary position
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://jobs.redbull.com/ca-en/montreal-event-vehicle-coordinator-freelancer-field-marketing-ref27582g