Brand Manager

At Bayer, we're seeking a Brand Manager to join our Consumer Health team. As a Brand Manager, you will be responsible for developing, establishing, and achieving short- and long-term brand objectives and strategies for the business you manage. This includes achieving short- and long-term financial commitments for the brand and building and protecting brand equity.

Key responsibilities include:

• Establishing and directing the development and implementation of the brand's marketing plans and budget and long-term financial plans to achieve the category's volume, profit, and spending objectives;
• Effectively planning to ensure that top-line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities;
• Partnering with Innovation Director and Managers to develop and execute 3–5-year NPD strategy to support overall brand objectives;
• Managing, coaching, and developing direct (if applicable) and indirect reports/junior Marketing staff, and cross-functional peers;
• Determining resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them;
• Managing and leading multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;
• Managing and leading multiple cross-functional teams, including R&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans.

The ideal candidate will possess the following qualifications:

• BS/BA degree;
• Fit to Win Competencies: Action-oriented/drives results, learning and change agility, plans and aligns, collaborates, customer focus, builds effective teams, cultivates innovation, drives stakeholder engagement, effectively manages suppliers;
• Fit to Win Skills: Financial and Operational Acumen, Analytical Acumen, Marketing Brand Building.

Preferred qualifications include an MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment, or a BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment.