Description
You will serve as the strategic lead for Red Bull's enterprise relationship across all Ahold Delhaize USA banners. Your role will involve driving cross-banner growth strategies, leading Joint Business Planning (JBP), optimising trade investments, strengthening Distribution Partner engagement, and identifying opportunities that accelerate category and brand growth across the ADUSA portfolio.
Your responsibilities will include leading enterprise-level customer negotiations and strategic initiatives; optimising customer investments and resource allocation; increasing ADUSA's share of mind with Distribution Partners; strengthening executive-level customer relationships; and developing cross-banner growth strategies and best practices.
Key areas you will be involved in include:
- Strategic Business Planning & Enterprise Leadership:
- Leads Joint Business Planning (JBP) and enterprise-level long-term growth strategies for total ADUSA.
- Identifies opportunities to scale successful initiatives, best practices, and customer solutions across banners.
- Monitors market trends and leverages relevant customer, consumer, and competitive insights to inform strategic recommendations.
- Develops productive business relationships with senior customer leadership and expands executive engagement opportunities across the ADUSA organisation.
- Aligns internal Red Bull resources across all functional areas to achieve customer and company objectives.
- Represents Red Bull at supplier summits, customer meetings, trade shows, and industry events.
- Trade Investment Governance & Business Performance:
- Maintains visibility across all ADUSA customer investments, customer marketing agreements, and strategic initiatives.
- Consistently evaluates trade investments to ensure the highest return on investment and alignment with business priorities.
- Drives post-promotion and post-initiative analyses to evaluate effectiveness and identify future opportunities.
- Develops scorecards and reporting tools that measure performance, track key initiatives, and support business planning.
- Thoroughly analyses customer performance to define priorities and focus areas across the ADUSA portfolio.
- Distributor Partner Engagement:
- Develops strong relationships with Distribution Partner leadership to increase ADUSA's share of mind and alignment against key customer priorities.
- Partners with Distribution Partners and Sales Leadership to identify opportunities that improve execution, service levels, and retail performance.
- Establishes business reviews, performance tracking, and communication routines that drive accountability and executional consistency.
- Advocates for ADUSA priorities within the distributor organisation to ensure focus on key initiatives and customer objectives.
- Management of BU & DP Relationships That Influence Execution Across The US:
- Owns customer-facing recaps for major activations, strategic initiatives, and cross-functional programs.
- Partners with Shopper Marketing, Trade Marketing, E-Commerce, Category Management, and Sales to communicate the impact of Red Bull investments across all channels.
- Leverages activation results, business insights, and customer learnings to strengthen customer relationships and support future negotiations.
- Drives cross-functional alignment and communication to ensure consistent execution and maximise the impact of Red Bull initiatives across the ADUSA business.
You will need to possess a minimum of 8 years' Sales and Key Account experience with a strong track record of success. Past experience leading national account strategies across multi-banner retail organisations, balancing enterprise-level priorities while supporting unique banner-level business needs and customer relationships is essential.
Key skills required include strong analytical skills and experience using internal and external data sources, such as Nielsen, Circana, CPM, and Sales Data. You will also need to demonstrate solid 'peer leadership/influence', have a strong leadership presence with excellent communication and active listening skills, and advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills.
Additionally, you should be innovative, solution-oriented, and able to drive collaboration across diverse functional groups to achieve goals. An in-depth knowledge of the Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry is also necessary.