Description
The Marketing Analytics team at Ford Motor Company aims to improve vehicle, service, and subscription sales; marketing efficiency; and customer experience via data and analytics-driven decisioning. The role of the Marketing Analytics Measurement and Optimization Manager is to develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity.
Key responsibilities include collaborating with Product Managers and internal customers to define opportunities for advanced analytics to improve marketing performance, owning the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services, and collaborating with product teams to ensure seamless deployment of solutions.
The ideal candidate will have a strong working knowledge of Generative AI, machine learning, and statistical modeling, as well as experience leading teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions.
Additional responsibilities include providing internal consulting services to Marketing and various Ford internal teams, providing technical guidance on solution techniques and best practices, and managing the demand and workflow through the team to ensure optimal customer value delivery.
The role requires a Bachelor's Degree in Data Science/Analytics or other quantitative degree, 5+ years of substantial data science/analytics experience, and 2+ years of hands-on Python coding experience.
Preferred qualifications include an advanced data science/analytics or quantitative degree, experience with marketing mix modeling methodologies and implementation, and experience developing and implementing Gen AI solutions in the marketing analytics domain.