Trade Marketing Manager

We are looking for a Trade Marketing Manager to create and execute visibility of the Red Bull brand in retail points of sale and manage the Trade Marketing team.

Key areas where you will shine:

• Develop and execute trade marketing strategies and plans for all sales channels
• Work out a Retail Media strategy
• Support the sales department in building the Red Bull brand presence
• Activate new product launches
• Communicate consumption occasions and marketing highlights on point-of-sale materials
• Communicate promotional activities in the retail and wholesale markets
• Prepare point-of-sale materials on time for the sales departments
• Implement consumer activations
• Close collaboration between departments (Sales, Marketing, Operations, Finance)
• Manage and develop a team
• Analyse competitor actions (in-store)
• Effective cooperation with suppliers

Requirements:

• Higher education
• At least 3 years of experience in managing a Trade Marketing department in an FMCG company
• Experience in creating trade marketing strategies
• Knowledge of consumer marketing in retail points of sale
• Experience in managing budgets
• Knowledge of merchandise and sales mechanisms
• Analytical skills
• Experience in project management
• Excellent English language skills
• Driving license: category B

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