Description
Logitech is looking for a commercially driven Global Enablement Manager, Vertical Solutions. In this pivotal role, you will transform product expertise into solution-based outcomes to directly accelerate revenue growth. Collaborating closely with Product Management, Product Marketing, and our field teams, you will translate technical knowledge into compelling value narratives and ready-to-deploy enablement assets.
Your primary focus will be driving sales enablement for Logitech's public sector verticals: Education, Government, and Healthcare. While our Product teams define what a product is, you will focus on how to strategically position, differentiate, and sell it. We are looking for an expert in business value storytelling, sales psychology, and persona-based messaging who can deliver impactful content through live training, bootcamps, and global acceleration programs.
Product-to-Sales Strategy & Translation:
- Architect and implement holistic curriculum learning paths and sales playbooks specifically engineered for Logitech Direct Engagement and Channel teams.
- Manage the end-to-end lifecycle of enablement materials, encompassing messaging strategy, asset production, and global distribution.
- Distill intricate product specifications and technical data into high-impact, business-centric messaging and value narratives.
- Construct a comprehensive toolkit of persona-led messaging guides, conversation starters, objection-handling frameworks, and client-facing decks.
- Develop persuasive stories that articulate the 'Why change, why now, and why Logitech' proposition across various market segments.
- Accelerate vertical-specific growth by integrating three core pillars into a cohesive solution-selling model: Sales Excellence, Industry Buyer Insights, and Solutions Expertise.
Messaging & Sales Asset Development:
- Produce structured Messaging Guides focusing on critical business challenges, key target personas and buying influences, value propositions and strategic differentiation, objection handling and FAQs, competitive positioning strategies.
- Create sales plays and positioning frameworks that align with global growth initiatives.
- Drive enablement for both internal Logitech sales teams and external Channel partners.
Live Delivery & Field Engagement:
- Facilitate global enablement sessions, intensive bootcamps, and train-the-trainer workshops.
- Execute interactive, scenario-based training programs to ensure message retention.
- Empower sellers to communicate business value with confidence during customer and channel engagements.
Key Qualifications:
- Many years of applicable experience in Sales Enablement, Product Marketing, or Revenue Enablement, ideally within a channel-focused manufacturer similar to Logitech.
- A proactive self-starter with a proven track record of navigating global, cross-functional, and matrixed organizational structures.
- Demonstrated ability to synthesize technical product data into high-impact, business-centric value narratives.
- Expertise in developing comprehensive sales plays, messaging guides, and persona-driven positioning frameworks.
- Deep understanding of enterprise-level selling methodologies.
- Specialized knowledge in sales methodologies for public sector verticals, including Education, Healthcare, and Government.
- Direct experience working with reseller channels that target public sector industries.
- Proficiency in delivering high-impact live enablement sessions and presenting to executive-level stakeholders.
- Superior storytelling capabilities and exceptional written communication skills.
- Ability to drive results and influence key partners without formal authority in a collaborative environment.
- Familiarity with Unified Communications & Collaboration (UC&C), personal workspace solutions, and enterprise-grade hardware, software, or services.
- Experience in either selling or providing strategic sales support for these solutions across various industry verticals.
Additional Qualifications:
- Practical familiarity with modern LMS platforms, such as Adobe Learning Manager.
- Strategic background in competitive intelligence, positioning, or Go-To-Market (GTM) execution.
- Understanding of the mechanics behind sales incentive and motivation program design.