FBS - Marketing Campaign Specialist

Our Client, a leading US insurer, seeks a Marketing Campaign Specialist to drive acquisition efforts through direct mail and email marketing. In this role, you'll leverage analytics, marketing technology, and customer insights to execute high-performing campaigns that generate qualified leads and drive sales engagement.

Responsibilities:

• Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.
• Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs).
• Build and execute email campaigns using platforms such as Salesforce Marketing Cloud.
• Coordinate direct mail production and deployment with vendors.
• Analyze campaign performance and provide actionable insights.
• Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities.
• Support audience management, segmentation strategies, and campaign targeting initiatives.
• Monitor campaign budgets, track spend, and support forecasting activities.
• Participate in A/B testing and test-and-learn initiatives.
• Partner with internal stakeholders and external vendors to deliver high-quality marketing programs.

Requirements:

• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Experience managing email marketing and/or direct mail campaigns.
• Familiarity with marketing automation platforms, preferably Salesforce Marketing Cloud.
• Understanding of audience segmentation, campaign performance metrics, and lead generation strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills with cross-functional teams.
• Ability to work in a fast-paced, results-driven environment focused on continuous improvement.

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development