Description
The Franchise Business Advisor role provides convenience retail consultation to ARCO ampm Franchisees and ARCO Dealers in an assigned geographic area. Primary responsibilities include advising and assisting with Merchandising, Business/Financial, and Operational Performance to improve total site profitability. This role is a key part of delivering the ampm Franchise offer through a well-defined business consulting relationship centered on best retail business practices. The Franchise Business Advisor is a front-line salesperson that through strong salesmanship and influencing skills gains franchisee agreement and execution of existing and new programs.
Key Responsibilities: Act as a single point of contact for marketing field support; own Franchisees relationship; handle customer demands; mentor, influence and negotiate with Franchisees to achieve desired outcome for the business and Franchisee. Provide business consulting on convenience retail solutions to the Franchisee to improve growth and profitability: understand and mentor on business gaps and improvement plans; ensure Franchisees understand and deliver against contractual responsibilities; responsible for all aspects of Franchise food service and safety. Provide Franchisees with upfront support for opening new ampm stores by collaborating closely with service providers, helping establish contacts with vendors, recommended layouts, planograms, prices, and coaching on Brand standards and operations excellence. Evaluate and consult on Category Management & General Merchandising practices and execution to provide for a consistent and improved customer experience leading to top and bottom-line growth. Influence Franchisees to improve profitability through fuel pricing conversations and recommendations, company promotions, and marketing concepts Ensure Franchisees develop and implement a competitive pricing strategy that increases profitability and market share, certify every decision is viewed through the lens of the customer and the Franchise agreement. Influence and negotiate with Franchisees to achieve positive outcomes by understanding key motivational drives of Franchisees and changing business needs.
Job Requirements: Bachelor’s Degree or equivalent work experience required Minimum 5 years relevant business experience in marketing, retail, and/or sales. Franchise experience is desired but not required. Excellent sales, influencing and oral communication skills. Strong leadership skills, with confirmed ability to lead, mentor, develop and empower to deliver outstanding performance. Resourceful application of Microsoft Office products (Excel, Outlook, Word, PowerPoint). Sound business planning and financial understanding with the proven record of interpreting and analyzing financial information from performance reports and financial statements.
Benefits: Paid vacation depending on your years of relevant confirmed experience 9 paid holidays per year 2 personal choice holidays Up to 8 weeks’ paid leave for the birth or adoption of a child Discretionary annual bonus program Long-term incentive program Generous retirement benefits that include a 401k matching program Access to health, vision, and dental insurance Life and Short-Term Disability and Long-Term Disability