Paid Social Executive

We are looking for a talented Paid Social Executive to join our team! This role will see you execute our global paid social strategy and help drive growth under the direction of a paid social manager. You will work within our performance marketing team, cross-functionally with other departments to design and implement paid social campaigns to support new product launches and always-on initiatives.

As a Paid Social Executive, you will:

• Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms.

• Collaborate closely with content and digital design team & brand marketing team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets.

• Work with copywriters to brief in paid social copy for NPD campaigns & BAU activity.

• Manage translation process post asset delivery, briefing in creatives & copy to translations teams.

• Incorporate global marketing directive into paid social activations for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.

• Contribute to regular paid social reporting, to track performance against benchmark and recommend changes based on insights.

• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.

• Monitor competitor and consumer behaviour, to influence ad decisions where relevant.

• Responsible for timely finance process management – raising POs & reconciling each month.

• Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.

Leaning into increasing AI use and pushing this forward across the team.

• Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention.