Category & Shopper Insights Manager

We are seeking a Category & Shopper Insights Manager to own category and shopper insights for Red Bull in Egypt.

The successful candidate will be responsible for tracking and analyzing the energy category, building category stories, and supporting range reviews and joint business planning.

Key responsibilities include:

• Category Analysis & Insights: track and analyze the energy category, build category stories, and support range reviews
• Category Management Projects: lead CatMan projects with key retailers, work face-to-face with retailer category teams, and provide initiatives and support to Key Account Managers
• Retail Audit & Sell-Out Data: manage data providers, own regular reporting, and handle ad-hoc deep dives
• Portfolio & Promo: analyze SKU and pack performance, evaluate promos, and feed insights into the annual business plan
• Shopper Research: brief and manage shopper research, turn findings into practical in-store recommendations, and ensure shopper learnings reach relevant teams

Requirements:

• 5+ years of experience in category management, shopper insights, or commercial analytics
• FMCG background, preferably in the beverage industry
• Hands-on experience with retail audit and sell-out data, Category Management projects, and shopper research
• Strong analytical skills, excellent interpersonal and communication skills, and ability to work collaboratively across teams
• Advanced Excel and PowerPoint, with BI tools like Power BI or Tableau being a plus