Regional Sales Manager

We are seeking an experienced Regional Sales Manager to lead our sales efforts in the Northeast region.

The Regional Sales Manager's main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain.

Key responsibilities include:

• Owning regional key account volume, share, spending budgets, and results
• Developing productive business relationships with assigned accounts
• Developing solutions that resonate with customer needs while achieving Red Bull goals
• Helping drive best practices by producing excellent results and creating innovative solutions

Responsibilities:

Areas that play to your strengths

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

• Executes distribution on priority packages in-line with Channel Strategy recommendations
• Sells Red Bull's recommended price program by utilizing best practices and available tools
• Develops annual promotion schedule in accordance with chain HQ goals
• Customizes sales pitch to achieve account goals while driving effective, permanent merchandising

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

• Establishes 'Wiring Model' that ensures communication with all regional chain decision makers
• Routinely engages in activities to build partnerships and 'wire' at the regional/division/banner level at assigned chains
• Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs)

BUDGETS/ANNUAL PLANNING

• Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility
• Manages T&E spending to assigned budget

BUSINESS ANALYSIS

• Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions
• Works with Category Management Team to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to Channel Lead
• Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness

BUSINESS REVIEWS & RELATIONSHIPS

• Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
• Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices

COMMUNICATION & TEAM WORK

• Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains
• Routinely visits DPs to ensure personal contact and open lines of communication
• Maintains open communication with relevant Region & DP personnel to ensure effective program implementation

Requirements:

• Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation
• Experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

Travel: 60-70% Permanent Benefits eligible

The base salary range for this position is $92,000 - $138,000 + cash incentives.