Description
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organisation advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position, you will be responsible for executing and optimising Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels. This role works with delivery of digital communications, content production, asset optimisation, performance dashboards, and system integrations across key platforms. You will partner closely with the Tier 2 & 3 Digital Engagement Manager, translating strategic direction into scalable, measurable digital solutions,supporting platform execution, stakeholder coordination, and continuous optimisation of digital experiences.
Responsibilities:
- Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilisation.
- Partner with FordDirect to implement net-new conversion and sales-match measurement capabilities.
- Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
- Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
- Lead dealer-level paid search metrics-to-conversion analysis and optimisation initiatives.
- Support DSS email discovery and unsold lead follow-up efforts in partnership with FordDirect and GTB.
- Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
- Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
- Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
- Act as the day-to-day operational lead supporting agency partners, system integrations, asset deployment, and optimisation efforts to drive measurable business outcomes.
Qualifications:
- Experience working in the Field and with Dealerships within the past 3-5 years.
- Experience working with FDAFs.
- Experience managing agency/supplier partnerships.
- Effectively manage multiple, diverse priorities simultaneously and deliver high-quality results.
- Proven teamwork and collaborative leadership across the organisation with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.).
- Interpersonal and communication skills (written/verbal, Microsoft suite).
- Experience with quantitative and qualitative research and data.