Description
Joining Razer will place you on a global mission to revolutionize the way the world games. As a Category Manager for PC Gaming Peripherals and Accessories, you will be responsible for driving market share through product marketing and management as well as brand and demand generation activities of assigned product portfolio.
Your primary focus will be on executing the go-to-market strategy across the Americas region by creating comprehensive marketing plans and engagements to achieve sales and profit growth objectives of assigned products. You will work closely with regional and global marketing teams, sales, and global business unit teams to define regional marketing and merchandising plans and requirements from supporting teams to achieve objectives.
Key responsibilities include evangelizing the PC Gaming Accessories categories, training, educating, and informing the PR/Sales/Marketing Team, coordinating and collaborating with different functional teams to execute PC Gaming Accessories marketing initiatives and business requirements, managing and maintaining regional product launch schedules, and driving quarterly regional brief back process with supporting marketing teams.
In addition, you will prepare and present key account sales presentations to retail accounts and end-user customers, plan, coordinate, and attend industry and regional sales events representing PC Gaming Accessories product portfolio, collaborate on game-changing marketing campaigns to drive awareness and demand for products, and execute impactful product launch plans that will grow Razer’s share of the TAM.
You will also implement promotion plans and strategies based on sales, partner capabilities, and market data analysis, work with the sales team to define and develop account-specific marketing plans and support across various channels, provide regular competitive product and market analysis with US market share tracking, reporting & analysis, and review monthly sales forecasts of assigned product category to identify opportunities for improvement.