Description
We are seeking an experienced and results-driven Commercialisation Manager to support the rollout and scaling of a new Embedded Finance proposition. This role is ideal for a high-potential individual with experience in commercialisation, who wants to be part of building a transformative new solution.
Embedded Finance is a strategic priority for HSBC Global Trade Solutions. Our solution enables seamless financing in digital platforms and marketplaces, making it easier for sellers to access working capital and supporting the overall growth of the platform.
In this role, you will:
- Go-to-Market Strategy & Execution - Design and drive the go-to-market strategy for the rollout and scaling of the embedded finance solution in collaboration with our clients and our teams (product, marketing, communication etc.)
- Develop campaigns and material in partnership with our clients, marketing and communications teams to drive awareness, consideration, conversion, retention and advocacy
- Partner with HSBC and partners' sales and servicing teams to deliver training, tools, and materials that enable effective product positioning and enhance customer engagement
Commercial Data and Insights - Develop clear growth targets, tracking and budgets with our clients for cost-effective rollout and scaling
- Monitor and track progress of key initiatives and KPI's to assess performance, ROI and identify opportunities for continuous improvement of our marketing initiatives
To be successful in the role, you should meet the following requirements:
- Strong experience in marketing, commercialisation or Go To Market strategy, preferably in financial services or fintech
- Experience launching and scaling new products is an advantage
- Strong understanding of Embedded Finance concepts and how to position their value to various customer segments, especially to e-Commerce and international trade sectors
- Excellent communication and presentation skills, with the ability to simplify complex concepts for diverse audiences
- Strong analytical skills to measure marketing performance and optimise campaigns effectively
- Demonstrated ability to design and execute cost-effective marketing plans
- Experience managing KPIs and driving actionable insights from data analysis
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- Demonstrated ability to design and execute cost-effective marketing plans and experience managing KPIs and driving actionable insights from data analysis
You'll achieve more at HSBC. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.