Field Marketing Specialist

We are seeking a Field Marketing Specialist to support our Field Marketing Manager in building the local presence of Red Bull among younger audiences, focusing on those aged 18-25.

The successful candidate will be responsible for directly managing a team of Student Marketeers and aiding in the planning and execution of Red Bull's field marketing initiatives.

Key responsibilities include:

• Developing and implementing field marketing strategies to build brand image and increase product understanding locally
• Managing and coaching a team of Student Marketeers to execute university marketing strategies and drive sales
• Collaborating with the Field Marketing Manager to create marketing initiatives across the four key pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications
• Supporting the planning and execution of events, sampling activities, and sales support programs
• Analyzing market trends and identifying opportunities to leverage local networks and key opinion leaders
• Contributing to the creation of premium and aspirational local brand experiences with a strong digital and social media presence

Requirements:

• Bachelor's degree
• Driver's license
• Strong understanding of local scenes and networking skills
• Experience in leading teams and managing people
• Strategic thinking and initiative-taking skills
• Leadership, motivation, and team skills
• Analytical, planning, and project management competencies
• Creative problem-solving skills and ability to put new ideas into practice
• Excellent communication and presentation skills
• Self-motivated, sporty, and friendly with a strong interest in working with people

Benefits:

• Opportunity to work with a global brand
• Collaborative and dynamic work environment
• Professional development and growth opportunities

Travel requirements: 20-30%