Head of Marketing

We are seeking a Head of Marketing to lead our marketing efforts in Duisburg, Germany.

As Head of Marketing, you will be responsible for strategically and operationally leading the marketing department, including budget and personnel responsibility. Your tasks will include:

• Developing and implementing integrated B2B and B2C marketing strategies along the customer journey
• Further developing our brand positioning and ensuring a consistent corporate design
• Creating and steering lead generation and sales-supporting marketing measures in close collaboration with sales
• Using modern AI and data-driven marketing instruments to improve performance and efficiency
• Planning, conceptualising, and implementing trade fairs, events, and target-group-specific campaigns
• Developing digital marketing activities (website, SEO, LinkedIn, marketing automation)
• Creating technical content marketing (articles, reference reports, whitepapers, newsletters, product communication)
• Conducting market, competitive, and target group analyses to identify new business potential
• Managing external agencies and service providers

To be successful in this role, you should have:

• A completed business studies degree with a focus on marketing, communication, or a comparable qualification
• Several years of professional and leadership experience in a strategic marketing function, ideally in an industrial B2B environment
• Experience in developing and implementing successful B2B marketing strategies
• Sound knowledge of product marketing, digital marketing, and lead generation
• Proficiency in using AI-supported applications, data-driven marketing methods, and Adobe Creative Cloud products
• High affinity for technical products and the ability to communicate complex content in a target-group-oriented manner
• Strategic thinking combined with a pragmatic hands-on mentality
• Excellent communication and leadership skills
• Very good German and English language skills

In return, we offer:

• A varied and challenging role with high autonomy and short decision-making paths
• A permanent employment contract with attractive remuneration, including a 13th salary and company car for private use
• Flexible working hours with the possibility of mobile working and 30 days' holiday entitlement
• Additional benefits through corporate benefits and the possibility of business bike leasing
• Structured induction and individual development opportunities with access to our in-house learning platform