Description
The Insights Sr Researcher will lead the design of comprehensive consumer and user research plans and implement studies to address those needs. As such, you will work with the Personal Work Solutions group to gather consumer insight that drives business strategy and new product innovation ideas in China and globally.
Key responsibilities include:
- Ensuring that product and marketing development reflects and addresses real consumer needs.
- Driving awareness and usage of consumer insights throughout the organisation, to fuel Logitech's consumer-centric culture.
- Creating strong collaborative relationships with research partners, ensuring high quality of work, value for money, and articulation of insight and implication for Logitech business.
Your contribution will involve collaborating closely with analysts, designers, product managers, business groups and engineers to ensure insights are understood and implemented. You will also find new opportunities to leverage data (internal and external to Logitech) to get more complete, faster, more cost-effective ways to inform our business partners about our consumers.
In addition, you will conduct research yourself when appropriate: moderate interviews with users and shoppers, analyse large data sets, set up and maintain panels of people who can help keep us grounded in the consumer perspective. You will coordinate, conduct, and monitor recruitment activities to ensure top-notch respondents.
You will write clear, insightful, actionable reports and documents that can showcase what we are learning about consumers.
The best candidate will be curious, insightful, creative, with simple but powerful writing skills. Ideally, they will have experience with, but must have a passion for, consumer electronics and the future of technology.
Strong oral and written communication skills in both English & Mandarin are essential.